Customer Challenges
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1. Question
Customer Challenges
It is important to understand customers’ business drivers and desired outcomes – but in real life, conversations with customer are unlikely to start with these. Customers may enquire about a product or service, or a discussion may start based on a support issue – or many other ways.
Key challenges for small and medium businesses
List the type of challenges that you hear from your small and medium sized customers:
List the typical workloads that your SMB clients are having:
Share your experience
As a group, identify a real-world example where a customer (or prospective customer) faced one or more of the identified challenges. Summarise below:
Customer description
(e.g. size, location, industry)
Customer’s business outcomes
(e.g. increase revenue, improve profitability, reduce cost, reduce risk, etc.)
Customer’s specific challenges
(e.g. improve performance for UCC tools; consolidate storage of 20TB, etc.)
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